Cadillac

Cadillac




Today, Cadillac is growing globally, driven by an expanding product portfolio featuring dramatic design and technology. Cadillac released the ‘Dare Greatly’ campaign to fuel their journey of reinvention.

DARE GREATLY embodies a bolder point of view. A forward – looking curation of progressive culture, distinguished design and innovations that move us forward. Dare Greatly represents everything we’re passionate about in the world and inspires us.

“At Cadillac, we are about shaping our future, and with it, the future of the luxury automobile industry. To once again become the standard for excellence around the globe, we cannot follow any of the examples set by the luxury market. In the words of one of the great American presidents, Theodore Roosevelt: “It is not the critic who counts.” Only those who are willing to accept risk, who have the courage to dare greatly, shape the future.”  Johan de Nysschen – President, Cadillac


 

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