MAJOR SPONSORSHIP OF SOFA CHICAGO 2006
BY CHUBB PERSONAL INSURANCE AND COLLECTIFY

CHICAGO, NOVEMBER 12, 2006. Mark Lyman, Founder and Director of Expressions of Culture, Inc., producer of SOFA, a dmg world media company, said, “We are very excited that Chubb Personal Insurance and Collectify have again sponsored SOFA CHICAGO. Both are high-profile business leaders in the arts. Their generous sponsorship will make special things happen at the fair, including a new VIP lounge.”

On SOFA CHICAGO Opening Night, Chubb Personal Insurance and Collectify hosted a reception for over 350 VIP guests in the CHUBB/COLLECTIFY VIP Lounge. The guests delighted in the lounge’s whimsical art furniture, panoramic lake views, gourmet refreshments and comfortable, conversational seating. The lounge offers SOFA VIPs an opportunity to relax and take a break from the hustle and bustle of the show.

Lou Granados, Vice President, Chubb & Son, Inc., said, “On the occasion of SOFA CHICAGO 2006, we are pleased to introduce our alliance with Collectify, a leader in providing industry-standard collections management software. For our policyholders, Chubb can now easily download Masterpiece® Valuable Articles policy information into Collectify, eliminating the need for manual entry. Such records can aid in the recovery or insurance claim process and are also critical for curatorial, accounting, and tax purposes.”

Franklin Silverstone, Chairman of Collectify, adds: “We are delighted to be sponsors of SOFA Chicago together with Chubb, one of the world’s preeminent insurers of fine homes and possessions. We enjoyed meeting the many collectors at SOFA and introducing our services to manage their collections of fine objects.”

Lyman concludes, “All good things come together at SOFA CHICAGO 2006—our incredible community of artists, galleries and collectors, and now through Collectify and Chubb, the efficient management of art collections, and the opportunity to properly protect them.”

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