MAJOR SPONSORSHIP OF SOFA CHICAGO 2007
BY CHUBB PERSONAL INSURANCE AND COLLECTIFY

Mark Lyman, Founder and Director of Expressions of Culture, Inc., producer of SOFA, a dmg world media company, said, “We are very excited that Chubb Personal Insurance and Collectify are sponsoring SOFA CHICAGO for the third straight year.  Both are high-profile business leaders in the arts.  Their generous sponsorship will again make special things happen at the fair, including our VIP lounge.”

On SOFA CHICAGO Opening Night, Chubb Personal Insurance and Collectify will host a reception for their VIP guests in the CHUBB/COLLECTIFY VIP Lounge with its panoramic lake views, gourmet refreshments and comfortable, conversational seating. The lounge offers SOFA VIPs an opportunity to relax and take a break from the hustle and bustle of the show throughout its run.

Chubb will also present a very special SOFA CHICAGO Lecture Series presentation, Your Art Collection: Lending to Museums and Cultural Institutions and Long-Term Preservation featuring Dorit Straus, National Fine Arts Specialist, Chubb Personal Insurance, and Heather Becker, CEO, Chicago Conservation Center, who will discuss lending, maintaining and preserving a collection on Friday, Nov. 2, 2 - 3 pm.

Stacey Silipo, Sponsorship Marketing Manager for Chubb Personal Insurance, said, “SOFA CHICAGO is an important event for Chubb Personal Insurance and we are proud to once again serve as a sponsor.  We are pleased with our successful alliance with Collectify, a leader in providing industry-standard collections management software.  For our policyholders, Chubb can now easily download information into Collectify, eliminating the need for manual entry.  Such records can aid in the recovery or insurance claim process and are also critical for curatorial, accounting, and tax purposes.” (www.chubb.com/personal)

Franklin Silverstone, Chairman of Collectify, adds: “We are delighted to be sponsors of SOFA CHICAGO together with Chubb, one of the preeminent insurers of fine homes and possessions.  At SOFA CHICAGO we will provide a preview of our upcoming Collectify Home Inventory™ software, which enables all homeowners to simplify, protect and organize their household.  We always look forward to meeting the many collectors at SOFA and introducing our software to manage their collections of fine objects.” (www.collectify.com)

Lyman concluded, “All good things come together at SOFA CHICAGO 2007—our incredible community of artists, galleries and collectors, and now through Collectify and Chubb, the opportunity to effectively manage and protect an art collection.”