SOFA ANNOUNCES MAJOR SPONSORSHIP OF
SOFA NEW YORK 2006
BY CHUBB AND COLLECTIFY

CHICAGO, MAY 26, 2006. Mark Lyman, Founder and Director of Expressions of Culture, Inc., the company that produces SOFA, a dmg world media company, said, “We are very excited that Chubb and Collectify will sponsor our New York exposition.  Both are high-profile business leaders in the arts.  Their generous sponsorship will make special things happen at the fair.”

Franklin Silverstone of Collectify, the leader in industry-standard collections management and cataloguing software said, “We are delighted to be sponsors of SOFA NEW YORK 2006 in partnership with Chubb, one of the world’s preeminent insurers of fine homes and possessions. Chubb and Collectify have formed an alliance to provide collectors, curators, and family office managers with efficient software for cataloguing and insuring collections. We look forward to meeting the many collectors at SOFA and introducing our services to manage their fine objects.” Visit Chubb and Collectify at SOFA NEW YORK in Booth #124 and see how their services, individually or collectively, can benefit you and your collections.

Representatives from Chubb & Collectify at SOFA CHICAGO 2005.

For more than a century, Chubb has built a reputation as one of the world’s preeminent insurers – providing innovative coverage and unrivaled service for owners of fine homes and possessions.  Chubb services help to protect financial investments in fine and decorative art, antiques, jewelry and virtually every type of collectible or valuable. Chubb ranks among the top 10 publicly traded insurance organizations based on revenues in the United States. With approximately 11,800 employees throughout North America, Europe, South America, and the Pacific Rim, Chubb serves property and casualty customers from some 120 offices in 29 countries around the globe. Chubb works with 8,000 independent agents and brokers worldwide.

The Collectify/Chubb booth at SOFA CHICAGO 2005.

Collectify facilitates the documentation of objects, researching of works and sharing of information with families, financial advisors and fellow collectors.  Such records are beneficial in the reporting of new purchases or in the recovery or insurance claim process should an item be lost, stolen or damaged.  Clients benefit from the exclusive courtesies and support from Chubb and Collectify.

Lyman concluded, “SOFA looks forward to a productive partnership with Chubb and Collectify, where the presentation of fine objects and collections management support one another’s goals.”

Chubb and Collectify sponsorship supports in part the SOFA NEW YORK 2006 Lecture Series and Special Exhibits. Gallery Presentation pages are now live on www.sofaexpo.com. Preview hundreds of images of artwork to be exhibited by SOFA NEW YORK 2006 galleries and dealers. Read more on Gallery Presentations. And don’t miss Dealer’s Choice, where exhibitors profile a significant artwork they will be bringing to the show.